Incubating designer startups, coexisting with AI

Earn Consumer Trust, Expand without Disasters, Remain a Legend

This is an incubation platform, for the assessment of intellectual properties, which are the primary cause for the evolution of human mankind. Intellectual properties exhibits the capability of human manifestations. We evolved from hunting in forests, an area of dense trees to explore Universe, an area of dense planets. These evolution was engineered by wise men, who are known to generate ideas after the cute & stubborn demand of their loved ones.

This program has been designed to evaluate the organic consumer demand of customized ideas & designer B2C brands. Instead of measuring success through advertising expenditure or sponsorships, participating brands are assessed based on actual customer engagement, sales performance and the consistency of consumer interest.

While exploring safe investment opportunities in the era of Artificial Intelligence, we found that designer brands offer a unique combination of growth potential and long-term sustainability. Beyond their ability to generate attractive returns, they provide customer satisfaction by providing originals, quality & personalized experience.

One of the greatest advantages of designer brands is quick updations. Because they typically operate with lower consumer base, they can respond to changing consumer preferences, incorporate new technologies, and refresh their products quickly. In contrast, larger organizations often require extensive planning, multiple approval stages, and significant capital investment before introducing major product updates. As a result, innovation cycles in large organizations can be slower, while designer brands are often better positioned to adapt rapidly to market trends.

In the age of AI, this agility allows designer brands to combine human creativity with intelligent technologies, enabling people to co-exist with AI rather than compete against it. By leveraging AI as a tool to enhance design, production, and customer engagement, designer brands can remain innovative, customer-centric, and future-ready.

Therefore, we incubate & assess the consumer demand of designer B2C Startups in live events for 6 consecutive month before their expansion.

Who Can Participate?

Designer B2C businesses, including:

Fashion Designers
Chefs
Interior decorators
Lifestyle Products
Mehendi designers
Jewellery & Accessories
Beauty & Wellness
Handicrafts
Consumer Innovation Products
Art & Creative Products
Books & Stationery
Other Designer Consumer Brands

All exhibitors will receive identical Octanorm Shell Scheme Exhibition Stalls, ensuring a fair and transparent assessment environment.

50% Exhibition stalls will be provided without any upfront, on 30% daily revenue sharing basis to startup founders above the age of 40 years, involved in B2C professions. 25% each for male & female. If couples are participating, only one of them will be eligible, without any upfront.

Eligible startups under this category may receive complimentary exhibition space, subject to availability and program guidelines. Founders having registered design patents, brands or any other related intellectual properties will be offered first cum first serve basis after signing non disclosure agreement.

During the assesment period, Founders can opt for availing customer care service executives who are on our payroll. On expansion, they will be transferred to your payroll.

General Category

Brands that have been operating for more than one year will participate under the paid category.

Registration Fee

Standard Exhibition Stall: Rs 15,000/ event + 30% revenue sharing on daily basis.
Refundable Security Deposit: ₹5,000
Taxes, if applicable, shall be charged separately.

Daily Revenue Sharing

Every participating exhibitor shall:

Submit a verified daily sales report in an excel sheet before the close of each exhibition day.
Share 30% of the daily gross sales revenue with the program as the platform service contribution.

Brand Evaluation Framework

Each participating brand will be evaluated using measurable indicators such as:

Daily customer footfall
Product sales
Repeat purchases
Customer engagement
Consumer feedback
Brand consistency

Note - A key evaluation parameter is consumer consistency.

Brands whose total number of consumers does not fluctuate by more than 10% during the assessment period of six consecutive events held at different locations will be considered strong candidates for expansion through the Earkade programme.

Selected brands may be considered for phased expansion opportunities beginning across West Bengal, followed by broader expansion across India, subject to program evaluation and implementation plans.

Long-Term Growth Partnership

Selected brands may continue under Earkade's 30% revenue-sharing partnership model, through which the program aims to support participating businesses by providing a range of business support services, including:

Legal Assistance
Accounting & Compliance
Promotional Campaigns limited to first three months of product or SKU launch.
Customer Engagement Activities
Music & Entertainment-based CSR Program
Business Intelligence Report
Market Development Support
Other operational support services offered under the program

This integrated model will help founders focus on product innovation while receiving coordinated business support by us. No participating founder will be eliminated but will continue to participate with us untill they win or they voluntary decide to withdraw.

Customer Care Excellence Rewards

Brands, that rank among the Top 10 performers during the event will also be eligible for a special appreciation programme.

Up to 2 customer care executives associated with each qualifying brand after the completion of six month assessment period may receive a complimentary 3–5 day domestic holiday package, as determined by the organisers and subject to program terms and availability.

Family Entertainment Zone

To create an engaging environment for particpants & visitors, Earkade will also feature a dedicated indoor recreation arena with skill-based activities, including:

Chess
Carrom
Table Tennis
Puzzle Challenges
Music performances
Strategy Board Games
Other table games excluding games involving dice

These activities are designed to encourage longer visitor engagement while maintaining a family-friendly atmosphere.

Why Join Us?

Validate genuine consumer demand.
Connect directly to customers.
Collect payments directly from customers.
Build long-term brand credibility.
Receive structured business support.
Measure consistent market performance.
Access potential expansion opportunities.
Provide after sales support through our verified logistics network.
Network with entrepreneurs, investors and industry professionals.

Vision

Earkade envisions creating a marketplace where brands grow through consistent consumer acceptance, product quality and transparent performance, enabling promising designers to scale sustainably from local markets to wider opportunities.

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